Check out examples of the types of projects we support, along with testimonials from prior engagements:
Competitive Benchmarking
Background: A medical supply company wanted a refresh of their areas of differentiation & shortfalls versus two key competitors.
Research Approach: In-depth interviews with current customers of both the client brand & competitive brand were interviewed.
Impact: The client received valuable feedback on their brand image vs. competitors, aspects of the customer journey that could be improved or exploited, and areas of performance to contemplate offering improvements.
Product Development Strategy
Background: A CPG brand wanted to use customer insights to quickly develop and launch a new offering to counter existing SKUs offered by a key competitor.
Research Approach: An online discussion board with purchasers and users of the category was used to first understand unmet needs, then to iterate on product concepts over several phases of concept exposure & iteration.
Impact: The strategy & product development teams were able to expedite the research learning process to quickly crystallize the optimal product to bring to market.
Brand Positioning
Background: An industrial manufacturing company had concerns their parent holding company branding was clouding their ability to understand true brand perceptions & performance of one of their product-lines offered within a subcategory.
Research Approach: A blend of qualitative interviews with a quantitative brand imagery & performance survey were used to deeply understand true within-category brand performance and decouple brand halo effects.
Impact: After clarifying the brand’s performance within the category, the central intelligence team was able to build a thoughtful strategy to help reposition the brand against competitors and identify areas to improve their product/services.