What’s in a Name?

Every great strategy starts with a scribble.

It represents the freedom to explore ideas before we build. We take that creative, open approach and anchor it in rigorous research and data analysis.

As your partner, we translate the complex noise into clear, reliable insights so you can make your next move with certainty.

Our Team

Brett Simpson

Founder & Lead Researcher

Brett specializes in market strategy, product innovation, and brand positioning research across qualitative & quantitative research methods.

He is a veteran research executive and former SVP & Global Head of Research at GLG and Kantar where he partnered closely with F100 Strategy, Product, & Marketing teams to identify whitespace opportunities and de-risk product launches.

Let’s Start the Conversation!

Complete the brief form and we will reach out to discuss your business goals.